AV LABORATORIES partnered with Ambient to launch their new Face Serum and Face Cream Light with a content strategy rooted in clarity, confidence, and clean skincare. To support the launch, Ambient developed a polished 30-second commercial spot alongside a collection of authentic user-generated videos, all designed to build trust and buzz across digital platforms.

The commercial delivered a sleek, modern aesthetic—highlighting the texture, benefits, and simplicity of AV’s formulas—while the UGC series brought real users and honest reactions to the forefront, reinforcing credibility and approachability.

This campaign offered a well-rounded launch package: elevated brand storytelling paired with relatable, results-driven content tailored for today's skincare-savvy audience.